Hill Country Consultants — Clarity. Strategy. Organized Growth.
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Class 03

Brand, Story & Market Presence

For founders, marketing & client-facing teams · Half day, 4h — $3,000 · on-site or live-virtual

Minimum enrollment 20 participants; the base price covers up to 20, and additional attendees are $250 each. Classes book 30–90 days out.

An inconsistent brand makes a capable company look small. This class defines the voice and builds a month of content in the room.

Request a training dateBook & pay

What your team leaves with

  • A brand and voice kit
  • One idea repurposed into five assets
  • A 30-day content calendar
  • A content plan that carries your expertise

Learning objectives

  • Define a consistent brand voice
  • Turn one idea into a month of content
  • Build a content plan that carries your expertise

Training modules

  1. Module 1

    Brand & voice fundamentals

  2. Module 2

    Repurposing one idea into five assets

  3. Module 3

    Building a 30-day content calendar

  4. Module 4

    A content plan you can sustain

Sample agenda

Half day, ~4 hours — a sample; we tailor the flow to your team.

  1. Welcome & goalsFrame the session and what we'll build.
  2. TeachCore concepts, grounded in your real work.
  3. Build labHands-on: build your deliverables with guidance.
  4. Rollout & wrapA plan to take it back to the team.

Delivery

Every class is delivered on-site or live-virtual — you choose. The content is the same either way, and both formats include the hands-on build lab: virtual participants complete it live online, and on-site participants complete it live in the room.

Materials & build lab

Every attendee gets a workbook and a resource pack, and each class includes a hands-on build lab that produces real deliverables your team keeps.

Certificate

Each participant receives a certificate of completion. (This is a certificate of completion, not a professional certification.)

Customization

Classes are tailored to your team, tools, and industry — we adjust the examples, exercises, and build lab to your real work before the session.

Travel (on-site)

On-site travel and lodging are quoted per booking based on your location.

After the class

You leave with the deliverables built in the room, plus follow-up materials; ongoing implementation support is available through our service lines.

Who teaches it

Taught by an experienced Hill Country Consultants specialist who does this work day to day, so the examples and the build lab come from real engagements. Full instructor details — name, title, background, and relevant credentials — are added for each class as they are confirmed.

Questions

Is the class on-site or virtual?
Either — you choose. Every class runs on-site or live-virtual with the same content, and both formats include the hands-on build lab: virtual participants complete it live online, and on-site participants complete it live in the room.
Can you tailor it to our team and industry?
Yes. We adjust the examples, exercises, and build lab to your tools, industry, and real work before the session.
Do participants get a certificate?
Yes — a certificate of completion for each participant. It's a certificate of completion, not a professional certification.
What do participants receive?
A workbook, a resource pack, and the deliverables built during the hands-on lab, which your team keeps.
How are travel costs handled for on-site training?
On-site travel and lodging are quoted per booking based on your location.
How do we book — do we pay in full up front?
You can request a training date or schedule a consultation to confirm scope and timing, or book and pay directly. Reach out and we'll set the right path for your team.

Standalone half-day rate $3,000. Classes are included in every plan at your tier's cadence.

Bring this class to your team.

Request a training dateBook & pay